GeoRiot is a free tool that may be useful to those of you who are marketing Amazon Kindle e-books.
I’m going to explain it simply because not everyone will be familiar with the basic concepts.
Amazon stores are country specific i.e. those of us living in Britain shop through Amazon.co.uk, those in the US buy through Amazon.com and there are also geographic specific sites for France, India, Germany and many more.
Most e-book marketing is global via the internet, using blog posts, Facebook, newsletters, paid-for adverts etc. Authors using these methods will endeavour to provide readers with a direct link to the Amazon page for the e-book being promoted.
However, unless the author provides the individual link for each geographical Amazon site, there will be users somewhere in the world who don’t reach their ‘home’ Amazon site and, if they want to buy the book, will have to navigate there by themselves. Many of them won’t bother. When the link provided doesn’t take them where they want to go, they’ll click on to something else instead.
But it looks clumsy and messy to list around a dozen Amazon links every time you mention your book on the web.
GeoRiot creates a single web address for an Amazon product. This address will always take the user directly to his ‘home’ Amazon site. If the link is clicked in the UK then it will route the user to Amazon.co.uk, if the link is clicked in the US then it will route the user to Amazon.com and so on.
Here’s an example. When advertising Kindle Direct Publishing for Absolute Beginners I could list each geographical link:
For buyers in the UK: http://www.amazon.co.uk/Kindle-Direct-Publishing-Absolute-Beginners-ebook/dp/B00IJFG1W4/
For buyers in the US: http://www.amazon.com/Kindle-Direct-Publishing-Absolute-Beginners-ebook/dp/B00IJFG1W4/
For buyers in Australia: http://www.amazon.com.au/Kindle-Direct-Publishing-Absolute-Beginners-ebook/dp/B00IJFG1W4/
Or I can use just one global link provided by GeoRiot: http://georiot.co/40oj
I think it looks much more professional to provide a single link.
GeoRiot provide this service for free unless you are an Amazon affiliate and then they take a small percentage of your affiliate earnings. For more details on how this payment system works see the GeoRiot website and Nick Daws’ comprehensive blog post where he goes into this and the mechanics of GeoRiot in much more detail than I have.
That’s it – I hope I haven’t blinded any of you with science!